{"id":4591,"date":"2010-04-03T00:54:37","date_gmt":"2010-04-03T08:54:37","guid":{"rendered":"http:\/\/www.godammit.com\/?p=4591"},"modified":"2010-04-04T12:35:18","modified_gmt":"2010-04-04T20:35:18","slug":"brand-whore","status":"publish","type":"post","link":"https:\/\/godammit.com\/brand-whore\/","title":{"rendered":"Brand Whore"},"content":{"rendered":"

I don’t want a red leather jacket (a miracle!) but when I saw pictures of the Zac Posen for Target<\/strong> stuff, I thought the jacket might be worth looking at.<\/p>\n

The only reason I became interested is the name Zac Posen, which connotes luxury. \u00a0 I know for certain that if this same jacket was by Guess <\/strong>or Free People<\/strong> I wouldn’t give it a moment of consideration.<\/p>\n

Not only am I a brand whore, evidently, but I also have irrational biases against certain brands. If I saw the cutest shoes in the entire world but they were by Jessica Simpson,<\/strong> there’s no fucking way<\/a> I’d buy them. Same for shoes by Coach<\/strong>. Coach shoes just kill me. Their logo just seems tragic somehow.<\/p>\n

It’s not because the brands are cheap, either. I couldn’t buy anything by Haute Hippie<\/strong>, and that shit is really expensive. I wouldn’t buy jeans by Current-Elliot<\/strong> or True Religiion<\/strong>, and I don’t even know why! I just resent those brands.<\/p>\n

Shopping is full of weird subliminal triggers. For me, it can be the sound of the name or the look of an ad that puts me off a whole brand, permanently.<\/p>\n

Do you have an irrational brand bias? Or are you above this kind of shit?<\/p>\n","protected":false},"excerpt":{"rendered":"