Like every fashion-conscious consumer, I spend time every day scrolling through the latest arrivals at Matches, Net-a-Porter, ssense, Neiman Marcus, LL-CC and websites I’m too embarrassed to mention.  I consider the scrolling a duty, and a big success if I don’t want anything.

The trends I’m seeing lately fall into four categories. Logomania is by far the most offensive. We expect declarative logos from Gucci and Chanel, but now they’re everywhere, on everything. Fendi has gone all out, with it’s logo defacing nearly every item. Those Fendi F’s were never exactly eye candy; now they’re a genuine blight.

Balenciaga, Lowe, Off-White, Kenzo, Helmut Lang, Martine Rose, Valentino, Vetements, even the famously nondescript A.P.C. is getting in on this. You won’t have to wait till next year for people to feel sorry for you if you invest now in an ugly Balenciaga bag with the word BALENCIAGA slapped across it in block letters.

Remember how at one point, we all agreed it was stupid to be a human billboard for brands? Sports brands were the exception, like Adidas crowns and stripes. Fashionable people shunned logos as vulgar, while the aspirational (i.e., middle class) shopper continued to long for a real or fake Louis Vuitton bag to prove their social standing and discretionary income.

Today, according to Emily Gordon-Smith, head of fashion at research consultancy Stylus, the key word behind the Logomania craze is “irreverence.” She thinks that people who buy into this trend are doing it ironically. On the other hand, designer Martine Rose insists her use of logos is “post-ironic.” Whatever the excuse is, this trend needs to stop. I think I speak for every non-It-Girl when I say that if I need to know what brand you’re wearing, I’ll ask you.

Also having a long moment is the Sisterwife look, sometimes described as a “prairie” look by style editors trying to persuade you to buy cowboy boots. High necks, long skirts, and ruffles add up to a self-conscious schoolmarm effect that would be cute at a butter-churning party but has no place on a city street. I mean, fine, it’s your choice, but it’s the opposite of chic, if that matters to you.  Just take it away for fucksake!

Saint Laurent is pushing its signature prostitute look, but even more aggressively than usual in its leather hotpants worn with thigh-high boots. Attico is climbing on board the hooker wagon with some feathered mini dresses that barely cover the butt. Balmain is sticking with garish leopard print and sequined mini’s whose plunging necklines drive home the sex-for-sale aesthetic. Even Christopher Kane has succumbed with trashy-looking velvet mini’s for evening-wear.

Finally, we have those big shaggy coats that keep coming back to haunt us, but this year it’s less groupie than Bigfoot. “Fun” colors and raggedy textures seem to be saying, “Just kidding!” and to signify faux fur to the vegans among us. But some brands are sticking with fur, like oversized shearling jackets with quirky buttons or trimmings to counter the old-school glamour of  wearing dead animals. Look for Givenchy‘s “voluminous” chevron-pattern fake fur to be knocked off by Topshop et al. in the next ten minutes.

Other trends like menswear suits and plaid mash-ups will be asserting themselves, and luxury brand street-wear will be ever-present until someone makes it illegal, but the four fads I’ve focused on are the ones to avoid (or indulge in, as the case may be) as you consider your style options. Remember: More is more except when it’s already too much.

Poor Melania. Don’t assume she’s a whore just because she’s whore-ish!

It’s not that she cares about her reputation, though; it’s the money. SHOW HER THE MONEY!

The new case, filed on Monday, states that Mrs. Trump:

had the unique, once-in-a-lifetime opportunity, as an extremely famous and well-known person, as well as a former professional model, brand spokesperson and successful businesswoman, to launch a broad-based commercial brand in multiple product categories, each of which could have garnered multimillion-dollar business relationships for a multi-year term during which Plaintiff is one of the most photographed women in the world.

The products categories could have included apparel, accessories, jewelry, cosmetics, hair care and fragrance, among others.

Christ, why stop there? What about Melania dolls and dream-houses? What about Melania Schools of Nude Modeling? Or Melania Waxing Spas and Melania diction courses?

But wait.

Melania’s lawyer, Charles Harder, and a White House spokeswoman – in identically worded statements – both denied that Melania intends to profit while in her current position. This despite language used in the suit to imply she would be reaping millions in endorsement money while her husband is in office.

The first lady has no intention of using her position for profit and will not do so. Any statements to the contrary are being misinterpreted.

What? Make up your minds, you lying liars!

Those of you who were starting to feel sorry for Melania, viewing her as an unwilling captive in a bad marriage, wise up. Naturally, we are upset that any woman has to submit to that grotesque, reprehensible cunt.

But she’s an adult white woman with lawyers, and while she is no rocket surgeon, she can obviously recognize a front door.

Don’t cry for Melania. Save your tears for immigrants, American school children, the environment, healthcare, and the billions of pussies who don’t want to be grabbed or even photographed for the prurient interest of elderly wankers like her husband.

I’m siding with the Daily Mail, a once-in-a-lifetime opportunity since in all other circumstances I despise them.

You?

Okay so I bought this skirt online because it was reduced from a billion dollars to just a fraction of its original price, and because I loved its shimmery quality.

In real life, it’s even more shimmery, the thinnest silk lame but lined with cotton. Really, it’s the shit, you will just have to trust me on this.

The problem is, I love the way it’s styled here but I don’t have a sleeveless shirt like this and I have no imagination. None. I can’t think of one single way to wear the skirt and make it look casual and tomboyish instead of trashy or hookerish.

I don’t want to look like a prostitute, as I’ve noted here several times over the years.  I know this because I made a cyber-friend who pointed this out and told me all about his pathological girlfriends before disappearing back into the ethernet. ( Hi, Donald!)

If I don’t want to look like a prostitute, why do I keep buying clothes that warrant this caveat??

I have no idea, alright? Just help me figure out a top to wear. I already have pointy oxfords so I’m good in the shoe department. I even have them in silver!

If I wear the silver skirt with the silver shoes, will I look like a prostitute? Only answer that one after you find me a top.

Be specific and include links if you have em.

Thanks!

I’m not happy with mine either, and here’s why: The model above.

Just look at how skinny those legs are! Hmph, bad photoshopping, right? That’s what I told myself. But then, I accidentally started a video, and the skinny legs marched toward me confidently, even though their owner looks like a polio victim.

Now, we all know that our culture has screwed up our body image, and we know intellectually that legs this skinny aren’t desirable (or for most of us, attainable.) But after seeing enough images of bone-thin models, a normal-sized woman looks hefty.  Hefty and meaty.  Hefty and meaty and unworthy.

How are we supposed to even know what a normal leg looks like?  Personally, I only wear shorts at home, no matter how hot it gets. I may have run out in shorts to walk the dog, but in general, I don’t want to impose my legs on innocent bystanders. I wear a size 4, which is fairly small, but no way will I get my legs out and submit them to judgement. And I’m not thrilled about my lack of a waist.

No matter how many magazines print sanctimonious, preachy articles about eating disorders and the pressure to be unnaturally thin,  these images aren’t going anywhere. A couple of beautiful plump models will appear every so often, as if to prove there’s no bias in the fashion industry. But the ideal of a size-nothing body remains entrenched.

If you have a daughter, your work is cut out for you. Not only do you have all those pop singers writhing around like desperate prostitutes, you still have these fucking legs to deal with.

On my mental list of shit I wish I could buy, the most persistent craving is also the most inappropriate: leather shorts.

I can’t think of another fashion purchase that would be more inappropriate, except maybe a romper. (Sorry about the word “romper.”)

No one wants to see Grandma in leather shorts! Even though I’m not anyone’s grandma, I could be. And that alone makes it wrong. It doesn’t matter what kind of legs I have, it’s the mutton dressed as lamb thing. And yet, every time I see a nice pair of leather shorts, I get all excited and start clicking on sizes, as if I might actually buy them. The only person I can think of who should wear leather shorts is Queen Michelle. Otherwise, they are only suitable for prostitutes and Chloe Sevigny.

What is your current most inappropriate fashion craving? Don’t be shy: All confessions will result in immediate absolution!

God, what a bore! Where is Renee Zellweger, making that horrible face, when you need her?

All I wanted was for James Cameron not to win, so I shouldn’t complain. But this year’s show was one of the blandest ever. Luckily, my guests turned out to have various grievances against various nominees, so the awards were not totally devoid of drama.

We all know who won, so let’s get to how everyone looked:

Meryl Streep wore a white bed-sheet, J Lo wore a dresss made out of Styrofoam packing material, and Miley Cyrus looked like a low-end prostitute. Sarah Jessica Parker was the victim of a fake-tan accident and wore a dead animal on the   back of her head.

Sandra Bullock fucked up her look with a day-glow lipstick, and looked strangely enervated. George Clooney wore his gray hair in little bangs and refused to smile for the cameras. Cameron Diaz looked less disheveled than usual but you could sense her need for a steady boyfriend. The girl from “Precious” was absolutely enormous, but no one was allowed to mention it. On the other hand, James Cameron’s billionth wife, Suzy Amis, is clearly starving to death. Send a social worker to their house, please! Maybe he’s keeping her locked up in the basement and forgets to feed her!

Kathryn Bigalowe is 58 and looks fantastic, having escaped from James Cameron before it was too late. Collin Farrell looked yummier than ever; when I asked “Who here does not want Colin Farrell?” only my teenager raised his hand.

The most fashionable woman of the evening was Sandy Powell, who won her third Oscar for costume design and came across as hilariously arrogant. But her whole look was shockingly cool compared to the parade of uninspired evening gowns. Down to her deep green nail polish, she looked fabulous.

On a personal note, I drank my first bottle of beer in nearly 4o years, because it was flavored with strawberry. Perhaps now my dream of becoming an alcoholic can finally come true!

Here is the KEY LOOK for Fall, modeled by Shopbop’s new model, Rumer 2.0, featuring the all important shaggy fur jacket. Yes, this is the very same faux fur immortalized by Sea of Shoes and Her Mom in Vogue magazine! I’ll wait here while you race to order it from Intermix.

Okay, are you back? So, the aim for Fall is to look like a 70’s era hooker. Pretend you’re an extra in Taxi Driver. It’s all about trashy fierceness.   Be sure to throw in something sequined, “from super shiny to uber-destroyed.”

Torn, shredded skinnies topped with more torn crap:   “As you move into fall you will need to upgrade from your ripped, ravaged and shredded tee to the sweater version of this red hot trend. Kimberly Ovitz creates it here for you in a relatively heavy sweater knit. In black.”

Thanks, Kimberly! $795 at Intermix.

We’re almost done! Once you’ve got the fierce skinnies, studded boots, ripped l——s, military jacket, fake fur and layers of boyfriend t-shirts, PILE ON some twisted up chain necklaces with fun amulets like daggers, skulls, talons, and the kitchen sink. Here’s a good prototype, by Fallon, $145.

Now you’re ready to hit the streets, with or without your pimp. WAIT, did I forget to say leather?!? Sorry. Leather leather leather leather. Biker leather, asymetrical leather, studded leather, moto leather, leather leather.

No, but I look like one, posing on the commode wearing my breathtaking birthday necklace from Queen Marie!

This photo says to me, “WWII-Era Italian Prostitute” and yet in reality Sister Wolf is a very contemporary woman with a necklace that spells CUNT. How much do I love this necklace? I think that’s obvious.

I have to go to San Francisco to go turn 55. While I’m Away From My Desk, feel free to leave your birthday wishes and/or insults.

Long Live Our Queen Marie!

Look at this new skirt at shopbop, by Thayer, available for only $253. It’s 100% polyester (so no hookers were killed in the process, I guess.) I love the description: “Destined to become a signature piece.” Ha! I wish I could write copy for shopbop, it would be a dream come true!

I don’t know who would wear Thayer’s Signature Piece, besides Lyndsay Lohan. Or her mom. But I think this four piece get-up for only $34 is a much better value. And it certainly could be someone’s Signature Piece.

Underpants can be exquisite, or they can be those other ones that you shove to the back of the drawer for when you have your period. If you’re reading this and you’re a man, Sorry, I forgot to warn you. Period Underpants are truly awful and really ought to be thrown away. Just wear black ones, okay?

Anyway, imagine my shock to see a beautiful pair of underpants by Kiki de Montparnasse that cost $450! No underpants could possibly be more fabulous but imagine paying that much money! Danielle Steele could afford them but she’s probably too busy in the shoe department. I need to know who buys them!

These underpants are also nice, but they aren’t available yet. They’re made by Wundervoll. You could wear them anywhere, right?

Now these underpants are either stupid or depressing, or perhaps both. They have a little battery pack that is operated by remote control. A saleswoman in a lingerie shop took the time to show them to me and my friend, evidently mistaking us for desperate housewives or amateur prostitutes. We didn’t buy them.