My cyber-friend and adopted daughter Annemarie has generously pointed me to a treasure trove of pretentious fashion gibberish that reads like a buzzword generator.
In fact, the high-end shopping site Ssense has just launched such a generator and it’s fun to play with. It needs more variables to be top-notch but I like to see a designer fashion site with an actual sense of humor.
The site Annemarie recommended has zero awareness of it’s over-the-top pompousness, and that is its gift to us. Here is Lagarconne‘s tumbler blog expounding on a pair of frumpy black dresses:
With a quirky disposition linked to techie dressing, the mock neck is noted for its scientific past, yet finds new function as a clever tool in the construction of occasionwear. Elegantly revisited, the detail lends analytical air to ultra-sleek fabrics, taking modernity back a step with skilled wit. When cut in silk or satin, the style adds bookish refinement, creating streamlined classics by way of cerebral calculation. From Marni, the neckline gives engineered structure to fluid stretch silk, while The Row further exemplifies the neckline’s transformative powers,lending academic grounding to surfer-influenced attire. From cubicle to catwalk, the mock neck makes new headway as a fool-proof formula for optimum sophistication.
Jesus Christ, right? What are they on over there?
Here’s the prose inspired by a grey sweatshirt and baggy cropped pants:
Baggier shirts and widened trousers often instill an unconscious urge for slimmer pairings. Japanese label, Blue Blue Japan, breaks this habit in considered refusal of the customary approach. By pairing the classic crewneck sweatshirt with cropped culottes in signature indigo denim, an effortless balance arises. In a duplicated slack, each item mirrors the other. Nipped only slightly at the hips, a band of knit ribbing adds no constriction, simply linking the unfettered forms.
‘Considered refusal‘ is killing me. I’m even impressed by ‘slimmer parings.’
I sort of want to master this language, particularly as there are no discernible rules except to string along descriptive words with terms from random academic disciplines like philosophy, architecture and engineering.
So far, I suck at it. I feel like I have no aptitude for it but I’ve been listening to that maniac Joel Osteen on the radio, who insists that a positive attitude is all you need to make your dreams come true, like having a baby when you’re sterile or sending your wife’s cancer into remission.
Never mind about him. Let’s have fun.
Here’s an unremarkable, dowdy-looking pair of shoes from La Garconne. They are priced at $685 but don’t let that determine your reaction. The goal is to create a flowing description that leaves the potential shopper feeling daunted, mystified, slightly shamed but filled with avarice.
I’ll be working on my caption but let’s see yours!
The winner will be will be selected by votes, and the prize will be something either stupid or good, whichever seems most appropriate.